The secret of Wal-Marts success :: essays research papers

The worlds largest retailer, Wal-Mart, is moving into Europe, and the UK is its second target after Germany. BBC News Onlines Tim Weber looks at the secrets behind the partys success. The figures make the owners of street corner shops and small retail chains shudder Wal-Mart operates 3,601 stores, employs more than 910,000 people world-wide, sales amounted uttermost(a) year to $137.6bn (85.7bn) - equivalent to a tenth of Britains total economic output. Patrick OConnell The largest retailer in the world began life as a single store in Arkansas The company serves about 90 million customers every hebdomad and has stores in the United States, Puerto Rico, Canada, China, Mexico, Brazil, Germany, Argentina and South Korea. Where Wal-Mart treads, competitors tremble. UK supermarkets will face tough times, but consumers are bound to reap the benefits. Expansion Wal-Mart is the grand-daddy of all discount chains. Its ample US stores, twice the size of the largest European hypermarket, se ll everything from food to clothing to sporting goods to hardware. Richard Quest delves into the secret of Wal-Marts success Operating from cheap out-of-town warehouse sites, Wal-Marts discount prices have trounced the competition. After the death of founder surface-to-air missile Walton in 1992, the company briefly seemed to have lost its way. But under the guidance of pertly chief executive and chairman David Glass it soon re-invented itself. Wal-Mart offers a one-stop shopping experience, from groceries and clothing to hardware and work-out equipment Wal-Mart is now stronger than ever. Sales are rising again - up 17% last year. Strong consumer spending in the United States has helped the companys fortunes. But the main driving force of future revenues will be Wal-Marts programme of relentless international expansion. In Europe the company has only entered the German market so far, buying 21 Wertkauf stores a year ago and adding 74 Interspar shops last autumn. Bob Martin, presid ent of Wal-Marts international operations, says he wants to serve "a good deal of Europe". And one of his vice-presidents, Carlos Criado-Perez, adds "We are looking for any open gate that could open in Europe." Wal-Mart wants to set up shop in cyberspace as well. Mr Martin believes the Internet is "at the threshold" of taking off and he wants his company to be "a dominant player". The secret of Sams success Wal-Mart is a relatively young company, founded 37 years ago by Sam Walton. Sam Walton, self-made man and an American legend